• Brand EXPRESSION
    Brand
    EXPRESSION
    Strategy guides every decision we make
    about your brand. Still, every application
    of brand is a creative expression, whether
    it’s in the message, image, or design.
    Imagining new ways to bring your brand
    to life is our business.
    A SCIENCE-BASED
    PHILANTHROPIC ORGANIZATION
    Expression of brand for organizations
    working in private funding can be a
    challenge. Through our work on websites,
    annual reports, visual identity, advertising,
    and related communications, IridiumGroup
    is proud to have assisted this science- and
    math-based foundation since 2007.

    Learn More About Our Work →
    annual report
    2012 Annual Report
    focused on human
    capital to further
    knowledge and
    understanding
  • Brand AWARENESS
    Brand
    AWARENESS
    Achieving the right exposure with
    the right audience is one of the most
    enduring goals of marketing.
    Eyeballs and impressions, presented
    with the proper messaging and
    creative, can build brand recognition
    and change the game.
    Cushman & Wakefield<
    Cushman & Wakefield
    Cushman & Wakefield provides
    commercial real estate services to help
    clients turn fixed assets into dynamic
    assets. Our team has worked to build
    brand awareness for the organization by
    creating industry advertising, annual
    reports, and related communications.

    Learn More About Our Work →
    Company Prospectus
    continued to build image
    recognition as a global real
    estate services partner
  • Brand RESONANCE
    Brand
    RESONANCE
    Many organizations fulfill a unique need by
    creating proprietary thought leadership.
    But the intellectual value of a brand can
    be challenging to define and deliver.
    Content must be authentic, insightful,
    and relevant in order to permeate
    the clutter, resonate, and earn deep trust.
    web annual report
    RISK MANAGEMENT SOCIETY
    RIMS, or the Risk Management Society,
    serves risk professionals globally. Our team
    worked to strategically improve the
    content structure, functions, and design
    of the website, delivering a better
    digital experience for all members.

    Learn More About Our Work →
    Content marketing at
    its best: Delivering
    knowledge that the
    customer wants and
    can easily share,
    however, wherever, and
    whenever they want
  • Brand DIFFERENTIATION
    Brand
    DISTINCTION
    In the age of messaging noise and visual
    clutter, it’s critically important to project
    a distinctive, unique position. Sharpening
    your brand strategy and articulating
    your story effectively can set you apart
    from the competitive set.
    Value Proposition Playbook
    LEXISNEXIS
    LexisNexis Risk Solutions is a world-class
    leader in providing essential information to
    help customers across industries assess
    and manage risk. IridiumGroup has served
    the organization by creating brand-
    differentiating tools, along with
    external and internal marketing initiatives.

    Learn More About Our Work →
    Value Proposition
    Playbook, developed
    for internal marketing
    and sales practices
  • Brand EQUITY
    Brand
    EQUITY
    Investing in your brand creates value in
    measurable ways. One compelling,
    smart, creative campaign can
    transform an entire world of perception
    and earn business value that positions
    you as an industry leader.
    book
    A LEADING GLOBAL
    CONSULTANCY
    For one of the world’s leading business
    solutions companies, our group has
    worked as agency-partner across channels
    since 1998 to build value in the brand.
    From the development of microsites to
    print literature to event and environmental
    design, we are proud to have served as a
    trusted, preferred vendor.

    Learn More About Our Work →
    Content-driven
    marketing, made
    available across
    multiple channels of
    communication
  • Brand LOYALTY
    Brand
    LOYALTY
    Building customer loyalty means more
    than just delivering on the brand
    promise. It also takes a smart plan to
    deploy convincing messages over the
    right channel, to the right audience,
    at the right time.
    MARKETING EDGE
    Our group supported the rebranding of this
    esteemed organization, founded in 1966 by the
    Direct Marketing Association. With a mission to
    Educate, Develop, Grow, and Employ college
    students in the field of marketing, IridiumGroup
    partnered to lead a communications strategy
    and event marketing as a new name was
    announced for the Annual Rising Stars Dinner.

    Learn More About Our Work →
    Image 3
    Image 3
    Image 3
    Comm/PR/Special Event
    An overarching
    campaign and
    messages were
    custom tailored to
    resonate with
    all audiences
  • Brand RESONANCE
    Brand
    PASSION
    Connecting to customer passion is
    the holy grail of marketing. But how does
    an organization and its brand ignite that
    kind of loyalty and desire? How can you
    define it, tell your story, and bring
    your value proposition to life? The answer
    lies in creating “an experience.”
    web annual report
    ADVENTURE CYCLING ASSOCIATION
    Adventure Cyclist is the premiere bicycle-travel
    magazine in North America, offering informative,
    inspiring stories, images, and service benefits
    to its members. IridiumGroup led
    a strategic redesign of the publication that
    improved the experience for readers
    and elevated the brand to a new level.

    Learn More About Our Work →
    A quality magazine and website
    that aim to deliver a member
    experience through inspiration,
    benefits, and service journalism

Strategy guides each decision we make about your brand. Still, every application of brand is a creative expression, whether it’s in the message, image, or design. Imagining new ways to bring your brand to life is our business.

A SCIENCE-BASED
PHILANTHROPIC ORGANIZATION

Expression of brand for organizations working in private funding can be a challenge. Through our work on websites, annual reports, visual identity, advertising, and related communications, IridiumGroup is proud to have assisted this science- and math-based foundation since 2007.

2012 Annual Repor
focused on human capital
to further knowledge
and understanding