Intuitive / Methodical / Holistic
IridiumGroup creates brand identity systems, but we also implement them for world-class companies. We are strategically driven and focused on research-based creative solutions that achieve a coordinated, measureable approach for our clients.
Every engagement begins with a benchmarked understanding of your brand’s performance, review of extant research, or in some cases, a facilitation of new research. We believe in the diligence to define all audiences, key messages, marketing channels, products, and desired results. This diligence informs and guides our creative solutions, which are delivered with strategic rationales that deliver the right message to the right audience, at the right time, across the right channel.
We believe in diligence to understand your brand through research, and collaboration as a foundation to brand change. Our process is adapted to each unique challenge.