For a decentralized organization as large as the American Red Cross, managing a consistent brand identity can be a challenge. By conducting a communications audit of 780 local offices, IridiumGroup discovered several ways that our group could help apply the standards consistently. After a brand health-check report, a presentation made to the client team from the national headquarters and representatives from local chapters, we prepared a plan to simplify and unify the visual identity system and related elements of the brand. Through our front-end research and collaboration with many of the local staff and volunteers, we were able to develop a new system and tools that were inspirational, engaging, fun and easy to apply, which were supported eagerly and implemented successfully across all levels of the organization.
“The presentation was terrific and complete. This new logo/signature and visual system will be the heart of our identity package, which will be launched at our convention. Thanks so much!”