LexisNexis Martindale-Hubble is an information services company that serves the legal community with marketing solutions. Originally founded in 1868, the company publishes the Martindale-Hubble Law Directory, which provides background information on U.S. lawyers and law firms and also publishes Lawyer.com, a resource for anyone seeking legal services.
Working as a preferred vendor for Reed Elsevier, IridiumGroup assisted the client with the creative concepts, design development, and execution of many campaigns, all of which were measured and analyzed for performance. These campaigns included landing pages, tiers of email offerings, and traditional direct mail marketing initiatives. Working to reach specific audience segments, our team conceived unique promotional packages and ideas around events and special offers.