After hiring a new CEO and conducting a 100-day review, Schering-Plough engaged IridiumGroup to develop new messaging and strategic publications for internal audiences. Across multiple channels — designed for Directors, senior executives, investors and employees of the company — we created a system of themed products that resonated with all audiences. These included a Core Values Report, Strategic Direction Report, and an Industry Dynamics Report, as well as a communications campaign to rally support among all vested stakeholders. The campaign featured a keepsake “Behaviors” wallet card that served as a touchstone document of values and principles through which all constituents would comport themselves.
“Thanks to all for the work on the campaign—with a special thanks for all the last-minute coordination, and for the painstaking care with every detail. Everything looks great, and we look forward to receiving the final products. Your expertise and energy are very much appreciated.”