Cowen and Company is a prestigious, global investment bank that has been doing business successfully since 1918. The company has a foundation of unsurpassed excellence, designed around the key sectors of growth in the economy: Health Care, Technology, Media & Telecommunications, Consumer, Aerospace & Defense, and Alternative Energy.
In 2009, after a comprehensive rebranding effort led by our team, IridiumGroup developed a new global website and 4 companion sites for the firm's specialized investment companies. Over the course of this partnership, our team worked collaboratively to leverage the company's positioning statement, "The Power of Focus" as we created a relevant, contemporary new brand identity system. The design rationale was inspired by the confluence of modern and traditional values which are the foundation and quintessential values of the company, and a clear differentiator. We also developed the visual system, usage standards, template tools, signage and flagship marketing products.
