Nuvilex is a publicly traded company that is focused on health. Their products
touch lives in many ways — through aesthetics, dermatology, nutraceuticals and
the environment. Their value is based on a mission to offer natural, safe and
effective, scientific products that enhance consumers' lifestyles.
IridiumGroup has a long history with Nuvilex, beginning as creative leader and
partner in the development of the brand identity, system of marketing tools,
website and guidelines for one of its products, Infinitink. This product is
the first tattoo ink product that offers high-quality, permanent tattoos that
are removable with one laser treatment. The brand identity features an icon of
a rising Phoenix, a nod to the product's ability to allow user's to reinvent
and express their own personal identity.
Through a merger in early 2009, Freedom2inc became Nuvilex and IridiumGroup
was contracted to create the Nuvilex brand identity. We produced a simple, yet
effective logotype, projecting a contemporary, scientific image for the
company. We also developed the Nuvilex website, which debuted on the day that
Nuvilex began trading on the NYSE. It features a clean, crisp presentation,
highlighted by the use of bold color and accessible, easy-to-navigate pages.
