After an enterprise-wide reorganization, Escalon Medical, a medical device manufacturer, hired IridiumGroup to create a new master identity for its signature brand, SonomedEscalon, in addition to visual usage guidelines, template tools, and conference exhibit.

Our team collaborated with the client during a process to rename the new company, combining the equity of its two most recognized brands. A fresh, new visual identity was developed that positioned the company as a clear, innovation-driven leader in its field and highlighted the business value of its reorganized model of operations. To launch the new brand, we designed an elaborate exhibit for the industry’s most important industry conference, the American Academy of Ophthalmology.


Marketing/Promotion, Campaign/Branding

“The strategic rebranding was a great success! We had several compliments on our exhibit from customers and distributors (and even some of our competitors). Our staff embraced the rebranding as well and we reinforced your branding elements in everything. Also, the new signature logo is loved by everyone.”