UNFCU

With members in more than 210 countries and territories and member assets of $3.2 billion, the United Nations Federal Credit Union (UNFCU) is one of the most dynamic financial services cooperatives in the world. To refresh its brand identity to align with its multinational financial services offering and highly diverse membership base, UNFCU sought the expertise of IridiumGroup. Our team emphasized a more human, emotional appeal for members, who currently number more than 100,000 worldwide. By incorporating distinct visual concepts and ideals reflecting partnership and community, IridiumGroup ensured that UNFCU conveyed its global, secure, agile, and familiar presence.

In print, IridiumGroup applied the new brand identity to UNFCU’s multichannel promotions, finding differentiated, compelling ways to present the organization’s product offerings to members. We redesigned the member newsletter, Connections, and served as the go-to agency for campaigns directed at a global network of members. Working to support the new brand image and also deliver results for the performance of each campaign, our team served as a valuable partner, reviewing performance results and redirecting our focus to express the benefits unique to UNFCU membership.

IridiumGroup continues its close partnership with UNFCU via collaboration on international campaigns that include an array of printed and digital/interactive initiatives. When it recently became the first U.S. issuer of a high-security Chip and PIN credit card, UNFCU looked no further than IridiumGroup, which designed its new VISA^® Elite credit card. Susequently, we designed and produced the VISA^® Azure and VISA^® Corporate Chip and PIN credit cards.