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Yi Son manages IridiumGroup’s most innovative design and creative branding solutions. Prior to relocating from Seoul, Korea, where she was employed at Hyundai Corporation, she spent several years in the UK working for Sears Davies Designers, Merrill Lynch, Dar Al Handasah, Heath Lambert Group, Sport England, and Imperial College. She has extensive experience leading the creative development of brand identities and has worked with a wide array of brands ranging from Hilton Hotels to LG Electronics.